Some people at W+K Tokyo call her “The little book girl”. The reason for this is because of an application she made.
01
Sent a big box measuring 100cm×100cm to apply for the job.
02
The box had many cushioned pads stuffed inside. It contained her portfolio, which was a very “little book”. Along side it a magnifying glass.
03
On the front cover of this “little book” a message was written ‘You have a good eye that you find my tiny work’.
04
A receptionist received a box, and sent an email to the whole building, after nobody claimed it.
‘Hi, everyone. Mysterious package arrived, addressed with Wieden with only plastic bubble cushion things inside. Does this belong to anyone? Thank you.’
05
Someone thought it was odd and when the box was checked amongst the plastic pads, there was a very “little book”. Approx 3cm×3cm in size. An email was sent out again within the building.
‘Hi guys, This was a Kennedy’s entry! Check it out. Sooo neat’
Then,
Wieden and Kennedy contacted her via a phone call and their opening line to her was,
“Hello, is this the little book girl”.